Brand Development, E-commerce, Digital Marketing, Social Media, Photography & Packaging

Rouche is a premium fashion brand specializing in women’s unstitched fabrics, crafted for elegance and sophistication. When Rouche approached Hype Media, they had a vision—but needed a full-scale strategy to bring their brand to life. From concept to launch, we handled everything, ensuring Rouche entered the market as a strong, competitive brand with a seamless online presence.

How We Built Rouche from the Ground Up

Brand Identity & Packaging

• Developed a distinctive brand identity with a modern, elegant appeal.
• Designed premium packaging that reflects the brand’s luxury and sophistication.
• Maintained visual consistency across all digital and physical branding elements.

E-commerce Development & Website Design

• Built a seamless, user-friendly online store optimized for high conversions.
• Integrated secure payment gateways, order tracking, and inventory management.
• Designed a visually appealing UI/UX to enhance the shopping experience.

Social Media & Digital Marketing

• Established a strong presence on Facebook, Instagram, and TikTok.
• Created engaging content, promotional campaigns, and interactive storytelling.
• Launched targeted ad campaigns to maximize reach and generate sales.

Photography & Visual Storytelling

• Conducted high-quality product shoots to showcase fabric texture and designs.
• Created aesthetic campaign visuals and videos to enhance digital marketing.
• Designed compelling ad creatives for social media and website promotions.

Results & Impact

By handling every aspect of Rouche’s digital and brand strategy, we successfully launched them into the market as a premium fashion brand. The combination of high-quality eCommerce, strong social media marketing, and compelling product visuals has helped Rouche build a loyal customer base and achieve consistent sales growth. With a strong digital footprint and impactful brand storytelling, Rouche continues to expand its reach and establish itself as a go-to brand for unstitched women’s fabrics.